How a Page Redesign Can Increase Traffic to Your Wix Website
Table of Contents
Key Takeaways
A website redesign can boost traffic by up to 50%: If your Wix website isn’t meeting traffic goals, a redesign could be the solution.
Redesigning goes beyond just looking good: It’s about improving user experience (UX), SEO performance, and engagement—all of which drive more traffic to your site.
Wix users often overlook optimisation: While Wix is known for its ease-of-use, many site owners miss out on key improvements in site structure, mobile optimisation, and page speed that can enhance performance.
Is your Wix website bringing in as much traffic as it should?
You might be under the impression that once a website is launched, the hard work is done, but the reality is quite different. A well-planned page redesign can breathe new life into your website, driving more visitors and improving your SEO.
In fact, studies show that redesigning a website can boost traffic by as much as 50%—and in a competitive market, that’s a figure you can’t afford to ignore.
At coastal Pixel, we are one of the top SEO agencies for Wix in the UK, we’ve seen firsthand how a redesign can make all the difference. But what is it about redesigning a page that helps increase traffic, and why is it so important for Wix users? Let’s dive into why a redesign might be the secret to unlocking your site’s potential.
The Importance of First Impressions
You’ve probably heard the saying, “You never get a second chance to make a first impression.” The same applies to your website. When visitors land on your page, they form an opinion about your brand in a matter of seconds.
If your design is outdated, difficult to navigate, or slow to load, users are more likely to click away—directly impacting your traffic and bounce rate.
User Experience (UX) is a critical factor here. A clean, visually appealing layout with clear navigation can keep users on your site longer, reduce bounce rates, and increase engagement.
The longer users stay on your page and explore, the more signals you send to search engines that your site offers valuable content, which can lead to better rankings.
Additionally, mobile responsiveness is key. With over 60% of web traffic coming from mobile devices, your site needs to be fully optimised for smartphones and tablets. Wix offers powerful tools to create mobile-friendly designs, but too many users overlook this crucial aspect during their initial build.
Take, for example, a recent Wix site we redesigned for one of our clients. By simplifying the navigation, optimising the mobile version, and updating the visuals, we saw a 30% increase in traffic within three months. A better first impression is often all it takes to win over visitors and keep them coming back.
Advantages of Redesign for SEO
A redesign isn’t just about looking good—it’s about being found. Search engine optimisation (SEO) and site structure play a massive role in how your site ranks on Google, and a well-thought-out redesign can improve your site’s SEO performance significantly.
Improving Site Structure:
One of the biggest SEO mistakes we see is poor site structure. Pages that are buried deep within a site, confusing navigation menus, and a lack of internal linking make it harder for both users and search engines to understand your content. A redesign allows you to re-organise your site, making it easier to navigate for users and easier to crawl for search engines.
Optimising Content Placement:
Strategic design also impacts SEO by ensuring your keywords, CTAs, and important content are placed where they’ll attract the most attention. For instance, placing high-converting keywords in headings, adding relevant images with proper alt text, and positioning CTAs above the fold can all improve your site’s rankings.
Faster Load Times:
Speed is a major ranking factor for Google. Redesigning a page allows you to remove heavy, outdated elements that are slowing your site down. Compressing images, streamlining your code, and leveraging browser caching are just a few ways a redesign can enhance performance.
Wix also provides support for schema markup, which helps search engines understand the content on your site more clearly. By incorporating this during a redesign, you can increase your chances of appearing in rich results (like featured snippets), giving your site even more visibility.
Conversion Optimisation: Turning Visitors Into Customers
More traffic is great, but what’s the use if those visitors aren’t converting? A redesign is a perfect opportunity to rethink the placement and design of your calls-to-action (CTAs) and other elements that drive conversions.
By redesigning a Wix page with better CTAs, optimized forms, and engaging visuals, you’re not just keeping visitors on your site longer—you’re guiding them toward a specific action.
Whether it’s signing up for your newsletter, purchasing a product, or scheduling a consultation, small design tweaks can lead to significant improvements in conversions.
For example, one client saw a 25% increase in conversion rates after we redesigned their product page with more prominent CTAs, streamlined checkout processes, and simplified navigation. Engaging design doesn’t just attract attention; it encourages action.
Keeping Up with Trends and Algorithm Changes
The web design and SEO landscape are constantly evolving, and it’s essential that your site keeps pace with these changes. An outdated site may lose traffic simply because it no longer meets modern standards of usability or design.
More importantly, Google’s algorithm updates—such as Core Web Vitals—can dramatically impact how your site ranks. Google now takes into account page load speed, interactivity, and visual stability when determining rankings. A redesign ensures that your Wix site aligns with the latest SEO best practices, helping you stay ahead of the competition.
Case Study: Real-World Results from a Redesign
To give you a real-world example, we worked with a Wix-based business that saw incredible growth following a redesign. Before, their website was cluttered, slow, and difficult to navigate. After a complete overhaul, we optimised their pages for both UX and SEO:
• Traffic increased by 40% within two months.
• Bounce rate dropped by 15%, as users spent more time exploring the site.
• Organic search visibility improved significantly, with key pages climbing to the first page of Google.
This case study illustrates how a thoughtful redesign can transform not only the look of your site but also its performance in search results.
Common Redesign Mistakes to Avoid
Of course, not all redesigns are successful. Some common pitfalls include:
Over-complicating Design: Keep it simple. A clean, intuitive design will always outperform one that’s cluttered and overwhelming.
Neglecting SEO in the Process: Aesthetic changes are important, but if you neglect SEO, you could inadvertently harm your rankings. Always keep SEO in mind during a redesign.
Ignoring Data: Don’t base your redesign purely on gut feeling. Use analytics and user data to guide your decisions, focusing on what works and what doesn’t.
Ask yourself and your staff, Is It Time for a Website Redesign?
If your Wix website isn’t performing the way you’d like, a redesign could be the key to unlocking its potential. From improved SEO to better user engagement and higher conversions, redesigning your site is an investment in the future of your business.
At coastal Pixel, we specialise in optimising and redesigning Wix websites worldwide to not only look great but also drive real results. Contact us today for a free consultation, and let’s talk about how we can help your site reach new heights.
If the above has you confused and you are still unsure on the best way forward, then it may be time to seek the help of a professional SEO agency.
Get a FREE On-page Audit for your Wix website with coastal Pixel today.
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